Kalpi-biz solutions

Bulk SMS


What is Bulk SMS:

Bulk SMS Marketing is the only Marketing through which you can reach to your target audience with your messages without internet, plus you can also reach people having basic mobile phones.

Bulk SMS is one of the most effective ways to communicate with your customers or to promote your products/services to potential clients. It does not require the receiver to have an active internet connection or to have a smartphone. Users with a Basic mobile phone can be reached easily and instantly with Bulk SMS. From our SMS gateway, you can shoot up to 20 Million SMS in One hour and 200 Million in a day. In today’s world, SMS has a +90% open rate compared to 7-20% open rates for email. SMS also has a high response rate.

Bulk SMS Service is mainly used for two purposes:

1. Transactional SMS
2. Promotional SMS

Below details will help you to understand the difference between these two and determine what is best for your Business.

Transactional SMS :-

  1. Used for OTP, API, Alerts or Notifications Ex: You receive OTP or Transaction Alert from Bank or Order updates from E-Commerce portal.
  2. Transactional SMS can be sent any time, 24*7 (no time limit)
  3. SMS will get delivered to DND + Non-DND numbers.

Promotional SMS :-

  1. Used for marketing or branding purposes. Ex. Promoting a new offer etc.
  2. According to TRAI, Promotional SMS are sent between 9 AM to 9 PM only.
  3. SMS will get delivered to Non-DND numbers only.


DND – Do not disturb (People who have their number registered in the do not disturb category with TRAI)
Non-DND – People who do not have their number registered with do not disturb.
TRAI – Telecom Regulatory Authority of India (A Government Body issuing the guidelines and rules for the Telecom industry in India)


We have three tier pricing for Bulk SMS Services:

9 Paisa per SMS with 50-60% delivery.

12 Paisa per SMS with 75% delivery.

PREMIUM SERVICE: 99% delivery guaranteed at 16 Paisa per SMS

Minimum Quantity to purchase is 25000

To know more, please call +917011192162